Formerly integrated with Sustainability as part of the Technology, Innovation and Sustainability (TIS) committee, the new T&I committee will support the HBAA’s Back to Basics scheme in driving communication and engagement between association members. Chaired by Parker, the freshly formed committee will promote awareness of new tech and innovation throughout the industry.
Parker, who also occupies a seat on the HBAA’s Executive Committee, commented, “I’m honoured to serve the association as Chair of the Technology and Innovation committee. The HBAA represents experts within our hospitality industry. As experts we must always remain on the cutting edge, constantly ask tough questions and challenge the status quo. The T&I committee will ensure members are on top of the latest trends, tech and innovation that can improve business and deliver better customer experiences.”
Caleb Parker with HBAA Chair, Leigh Cowlishaw
Featured in the T&I committee’s key objectives for 2016-17 is the launch of a new HBAA website. The new site will represent the professionalism and high quality of the association’s membership, drive engagement and provide users with an interactive experience. Member meetings will be bolstered by the presence of tech experts to help educate and inspire the association’s membership.
HBAA Chair Leigh Cowlishaw, director of supplier partnerships at Capita Travel and Events, offered, “Technology and Innovation have become such an integral part of our activities, and we see this as only increasing in the years to come.”
Technology & Innovation Committee members include: Jonathan Ashley-Cowan (PHR), Sacha Griffiths (SilverDoor), Adam Simpson (etc. venues) and Phillip Allsopp (Lea Marston Hotel).