Science proves meetings are excellent for business

Stunning research from the University of Bath reveals that shaking hands before a negotiation results in a better deal for both parties – even when one is represented by a…


Stunning research from the University of Bath reveals that shaking hands before a negotiation results in a better deal for both parties – even when one is represented by a robot.

The study measured 60 mock negotiations with one human physically ‘in the room’ and another speaking through a robot’s camera and microphone. Some meetings started with a handshake, others didn’t. Fascinatingly, the data showed that a ‘virtual’ handshake created a sense of connectedness between both parties meaning that they were more inclined to treat each other fairly and less likely to ‘deliberately mislead’.

For Caleb Parker, CEO of MeetingRooms.com, these findings are further evidence of the power of face to face interaction in business. He comments:  “The power of a handshake is something businesses have mythically talked about for years. Now here is stone-cold evidence that this isn’t just a warm fuzzy feeling, it’s a hard reality.”

“As a millennial and a passionate advocate of technology’s ability to reshape business, I love the fact that I can send emails, do research or write presentations on-the-go. However, studies like this show that there are some things – an important sales meeting, a media briefing, a job interview  – that simply shouldn’t be conducted over the phone. The ability to achieve ‘connectedness’ relies on the kind of trusted interaction you only get when face to face.”

At MeetingRooms.com we believe in a world where technology doesn’t replace meetings, it actually empowers people to have a meeting, ‘on-demand’, anywhere in the world. Our marketplace brings busy people together with the millions of high-quality meeting spaces that lie dormant close to their location.

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